3. November '17
Coburg interior design student Stephanie Kloß developed a concept for the design of the trade fair stand of luxury yacht furnishers Vedder.
Her idea was so well received that it was implemented.
Stephanie Kloß was able to present her finished stand herself at the Monaco Yacht Show 2017 in Monte Carlo. “Between visibility and invisibility” is the name of the student’s design and is intended to give trade fair visitors a special kind of change of perspective.
Individual vertically aligned slats form the heart of the exhibition stand: the dynamic-looking counter in the shape of a yacht.
The tangible, robust objects represent the visible, luxurious world of the owner.
The theme of invisibility is complemented by translucent, semi-transparent materials and fronts with gaps.
The ceiling, walls and floor are made of parallel slats of lacquered wood.
The spaces between the slats and their illumination create an interplay of light and shadow.
Glass is used in different variations: the counter surface creates a reflection into the distance, while the frosted glass of the adjoining consultation room slowly blurs objects with its slight opacity.
The choice of colors and materials creates an overall futuristic look.
Only the Vedder logo, the apples on the counter and the shoes of the staff provide a red color accent and thus round off the overall picture.
Ten students from the interior design bachelor’s degree course at Coburg University of Applied Sciences presented their designs to Vedder.
The company wanted to make the best possible use of the limited space at a trade fair so that the encounter with the customer was supported and the company was well represented at the same time.
Vedder operates internationally and specializes in the interior design of luxury yachts, among other things.
They worked on it for four months under the supervision of Prof. Mark Phillips.
“The fact that Stephanie Kloß’s design was realized is a great distinction,” says Phillips happily.
And the student was able to experience the premiere of her stand herself.
As part of the Vedder GmbH team, she was there when the stand was used for the first time at the trade fair in Monte Carlo.