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22. May '24

The Coburg start-up network welcomed over 50 motivated participants to the “Gründen in a nutshell” event at the Digital Manufactory in Rödental on May 15, 2024.
There were exciting impulses, practical workshops and inspiring exchanges – a complete success for the entire start-up community in the region.
Paul Redetzky, founder of Emergo Entertainment, opened the event with a rousing keynote speech.
He started his entrepreneurial activities while still at school and quickly learned how to deal with setbacks.
His passion for game development has led him to develop interactive media for various industries and clients.
His talk offered not only personal anecdotes, but also exciting insights into a creative industry.
Of course, he also had one or two tips for his audience and – in keeping with the context of the event – he particularly advised the founders to build up a network: “A network is something long-term. A contact may not be relevant today, but it will be in a few years’ time.”
The subsequent workshop rounds offered participants a wide range of topics.
In the workshop by Prof. Dr. Hedwig Schmid from Coburg University of Applied Sciences, participants learned about their own management style and how to find co-founders and employees who complement them perfectly.Lorenz Raab from CREAPOLIS Makerspace
showed in his workshop how prototyping can be used to quickly visualize, test and improve ideas – a practical approach that met with a great response. Jonathan Fischer, Creative Art Director at nuspace GmbH, showed participants how to create appealing short videos for social networks at low cost and which aspects are crucial for the algorithm. Alisa Ehrlicher from Zukunft.Coburg.Digital delved into the world of artificial intelligence and showed how AI can be used as a useful tool for start-ups. A special highlight was the subsequent barbecue on the terrace of the Digital Factory, where the participants had the opportunity to deepen their newly gained knowledge, exchange ideas and make new contacts. At the end of the evening, the many guests from a wide range of industries were very enthusiastic. Nicole Krüger from Coburg: “A very successful format. I like the mix of networking, entertaining and very interesting workshops in a relaxed atmosphere.” Merlin Schneider from Bad Rodach could only agree and once again emphasized the special atmosphere of the event: “Gründen in a nutshell offered a very good opportunity to get to know other founders from completely different areas and to deal with topics of the digital world in a low-threshold way in the workshops. I particularly liked the fact that everyone here met as equals, regardless of whether they were guests, speakers or organizers. This created an informal and constructive atmosphere, which was rounded off by the finale on the terrace. I would love to come again.” Throughout the afternoon, representatives from the
IHK zu Coburg, the Chamber of Crafts Upper Franconia and the business development agencies of the city and district of Coburg were available to the founders throughout the afternoon and gave valuable tips on the formal aspects of setting up a business.
The Employment Agency was also present and answered questions on “Starting a business from unemployment”. In order to provide start-ups with the best possible support on their path to self-employment, the two economic development agencies of the city and district of Coburg, the Coburg Chamber of Industry and Commerce, the Upper Franconia Chamber of Crafts, Coburg University of Applied Sciences, the Coburg Employment Agency and the digital start-up center Zukunft.Coburg.Digital have joined forces to form a regional alliance.
The start-up network offers various services, support and events through its individual members.
Joint events are also held at regular intervals to promote the topic of business start-ups.
Further information on the network partners can be found at: https://www.existenzgruendung-in-coburg.de

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