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Prof. Dr. Felix Weispfenning

  • A person with short hair is wearing a black polo shirt with colored trim, standing against a plain, light-colored wall at Hochschule Coburg.

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Teaching and research areas ›
Functions at the university ›
Courses ›
Short vita ›

Teaching and research areas

    • Sales Management
    • Multi-channel management
    • Personal Selling
    • Leadership
    • Pricing

    Functions at the university

    • Vice President for Transfer, Sustainability, Public Relations and Entrepreneurship

    Courses

      • Distribution
      • Multi-channel management
      • Personal sale
      • Pricing in sales
      • Communication and classic media planning
      • Online marketing and social media
      • International Marketing
      • Research project
      • Mystery shopping project
      • Customer touchpoint project

      Short vita

        Professional career

        • 2008 – 2010: PORSCHE Deutschland GmbH, Bietigheim-Bissingen
          Project Manager Marketing Planning
        • 2005 – 2007: Management consultancy Krohmer, Groeneveld & Partner, Bern
          Deputy Managing Director
        • 2002 – 2004: Norma GmbH & Co. KG
          Sales Manager

        Academic career

        • 2004 – 2008: PhD student at the University of Bern/Switzerland
          Degree: Dr. rer.
          oec.
        • 1997 – 2002: Studied business administration at the University of Regensburg
          Degree: Dipl.
          Businessman