Contact

Prof. Dr. Michael Hartmann

Quicklinks

Teaching and research areas
Functions at the university
Functions
Courses
Short vita
Memberships

Teaching and research areas

  • Industrial goods marketing
  • Operational sales and key account management
  • Dynamic capabilities of organizations
  • Organization of creativity in innovation processes
  • Communication of innovations in sales processes

Functions at the university

  • Program Director Bachelor Business Administration – part-time
  • Program Director Master Business Administration – part-time
  • Dean of Studies of the Faculty of Continuing Education

Functions

At the university

Outside the university

  • Participation in Forum V – North Bavarian Institute for Insurance Science and Economics at the Friedrich-Alexander-University Erlangen-Nuremberg

Courses

  • Cost and activity accounting
  • Cost management and controlling
  • Statistics
  • Insurance management
  • Insurance supervision
  • Controlling in insurance companies
  • The insurance industry in a European context

Short vita

  • since 09/2019: Professorship for Industrial Goods Marketing and Technical Sales at the Faculty of Business Administration and Economics at Coburg University of Applied Sciences
  • 09/2017 – 08/2019: Representation of the professorship for Industrial Goods Marketing and Sales at the German Graduate School of Management and Law, Heilbronn
  • 04/2014 – 08/2019: PhD / Scholarship holder in the research training group Dynamic Capabilities and Relationships at the European University Viadrina, Frankfurt (Oder)
  • 03/2010 – 03/2014: Head of Sales in the production connection trade
  • 10/2005 – 02/2010: Key Account Manager in the automotive supply industry
  • 10/2002 – 09/2005: Studied Business Administration at the Mosbach University of Cooperative Education

Memberships

  • Gesellschaft für Betriebswirtschaft e. V. (GfB), Chairman
  • Association of University Teachers (hlb)
  • Association for the Promotion of the Research Center for Insurance – University of Münster e. V.
  • German Association for Insurance Science (DVfVW)
  • European Union
  • THESIS e. V. – Interdisciplinary network for doctoral candidates and postgraduates