Contact
Prof. Dr. Michael Hartmann
Teaching and research areas
- Industrial goods marketing
- Operational sales and key account management
- Dynamic capabilities of organizations
- Organization of creativity in innovation processes
- Communication of innovations in sales processes
Functions at the university
- Program Director Bachelor Business Administration – part-time
- Program Director Master Business Administration – part-time
- Dean of Studies of the Faculty of Continuing Education
Functions
At the university
- Head of degree program: Bachelor’s degree program in Insurance Economics, part-time
- Head of the part-time Master MBA Insurance Management program
- Contact person specializing in insurance management in the Master’s degree program in Business Administration
- Member of the Faculty Council of the Faculty of Business Administration and Economics
Outside the university
- Participation in Forum V – North Bavarian Institute for Insurance Science and Economics at the Friedrich-Alexander-University Erlangen-Nuremberg
Courses
- Cost and activity accounting
- Cost management and controlling
- Statistics
- Insurance management
- Insurance supervision
- Controlling in insurance companies
- The insurance industry in a European context
Short vita
- since 09/2019: Professorship for Industrial Goods Marketing and Technical Sales at the Faculty of Business Administration and Economics at Coburg University of Applied Sciences
- 09/2017 – 08/2019: Representation of the professorship for Industrial Goods Marketing and Sales at the German Graduate School of Management and Law, Heilbronn
- 04/2014 – 08/2019: PhD / Scholarship holder in the research training group Dynamic Capabilities and Relationships at the European University Viadrina, Frankfurt (Oder)
- 03/2010 – 03/2014: Head of Sales in the production connection trade
- 10/2005 – 02/2010: Key Account Manager in the automotive supply industry
- 10/2002 – 09/2005: Studied Business Administration at the Mosbach University of Cooperative Education
Memberships
- Gesellschaft für Betriebswirtschaft e. V. (GfB), Chairman
- Association of University Teachers (hlb)
- Association for the Promotion of the Research Center for Insurance – University of Münster e. V.
- German Association for Insurance Science (DVfVW)
- European Union
- THESIS e. V. – Interdisciplinary network for doctoral candidates and postgraduates