Market-oriented corporate management
At a glance
Conclusion
Certificate “Market-oriented corporate management” with 20 ECTS credits (can be credited to later studies)
Language of instruction
German
Dates
The course is offered every summer semester.
The dates will be published in good time.
Location
Coburg University of Applied Sciences, Friedrich Streib Campus
Admission requirements
Completion of an undergraduate degree (any subject possible) and one year of professional experience
Fees
4.600€ plus
current semester fee
Application deadline
March 15, 2025
Market-oriented corporate management
The certificate course “Market-oriented corporate management” equips you as a (prospective) manager to align organizations holistically with the needs of the relevant market.
This includes basic management knowledge of market-oriented corporate management, organizational development and intensive leadership training.
You will take part in selected courses on the part-time MBA in Business Administration and experience practice-oriented further training at Master’s level in small groups and interactive formats.
You will take away plenty of inspiration for your everyday working life and expand your network as part of the university’s MBA family.
The program concludes with a certificate from Coburg University of Applied Sciences.
Successfully completed courses are credited towards an MBA degree.
Target group
- Prospective managers with sales-related activities
- Employees in the business development or strategy department
- Holders of staff positions, in particular management assistants
- A first degree (Bachelor/Diploma, all disciplines possible) and one year of professional experience are required.
Contents
The certificate course “Market-oriented corporate management” includes the following topics:
- Understanding and analyzing markets
- Development of (new) business models and growth strategies
- Processing entrepreneurial challenges using scientific methods
- Optimization of organizational and operational structures
- Design and management of change processes
- Self-management and communication
- Development and management of employees and teams
The content is taught in several modules and seminar dates over a period of four months.
The seminar days are supplemented by individual course preparation, self-study periods and examination days.
You will also write a seminar paper in which you work on a problem from your company.
This enables a sustainable transfer of seminar content into everyday working life and vice versa.
The course is part of the part-time MBA in Business Administration at Coburg University of Applied Sciences.
This also allows you to expand your network with employees from different companies.
Speakers
- Dr. Rolf Eberwein (Head of Human Resources, Kaeser Kompressoren, Coburg)
- Prof. Dr. Michael Hartmann (Coburg University of Applied Sciences)
- Prof. Dr. Hedwig Schmid (Coburg University of Applied Sciences)
- Prof. Dr. Felix Weispfenning (Coburg University of Applied Sciences)
Registration
If you would like to register for the Market-Oriented Management certificate course, simply use the following online form.
You will then receive a short confirmation and further information by e-mail.
Your registration will be sent to our server in encrypted form.
You agree that we may use the information to organize the course.
Here you can find the privacy policy of Coburg University of Applied Sciences.
