Market-oriented corporate management

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At a glance

Conclusion

Certificate “Market-oriented corporate management” with 20 ECTS credits (can be credited to later studies)

Language of instruction

German

Dates

The course is offered every summer semester.
The dates will be published in good time.

Location

Coburg University of Applied Sciences, Friedrich Streib Campus

Admission requirements

Completion of an undergraduate degree (any subject possible) and one year of professional experience

Fees

4.600€ plus
current semester fee

Application deadline

March 15, 2025

Flyer

Certificate course_Market-orientedCorporate Management

Market-oriented corporate management

The certificate course “Market-oriented corporate management” equips you as a (prospective) manager to align organizations holistically with the needs of the relevant market.
This includes basic management knowledge of market-oriented corporate management, organizational development and intensive leadership training.
You will take part in selected courses on the part-time MBA in Business Administration and experience practice-oriented further training at Master’s level in small groups and interactive formats.
You will take away plenty of inspiration for your everyday working life and expand your network as part of the university’s MBA family.

The program concludes with a certificate from Coburg University of Applied Sciences.
Successfully completed courses are credited towards an MBA degree.

Target group

Prospective managers with sales-related activities
Employees in the business development or strategy department
Holders of staff positions, in particular management assistants
A first degree (Bachelor/Diploma, all disciplines possible) and one year of professional experience are required.

The certificate course “Market-oriented corporate management” includes the following topics:

Understanding and analyzing markets
Development of (new) business models and growth strategies
Processing entrepreneurial challenges using scientific methods
Optimization of organizational and operational structures
Design and management of change processes
Self-management and communication
Development and management of employees and teams

The content is taught in several modules and seminar dates over a period of four months.
The seminar days are supplemented by individual course preparation, self-study periods and examination days.
You will also write a seminar paper in which you work on a problem from your company.
This enables a sustainable transfer of seminar content into everyday working life and vice versa.

The course is part of the part-time MBA in Business Administration at Coburg University of Applied Sciences.
This also allows you to expand your network with employees from different companies.

Speakers

Dr. Rolf Eberwein (Head of Human Resources, Kaeser Kompressoren, Coburg)
Prof. Dr. Michael Hartmann (Coburg University of Applied Sciences)
Prof. Dr. Hedwig Schmid (Coburg University of Applied Sciences)
Prof. Dr. Felix Weispfenning (Coburg University of Applied Sciences)

Registration

If you would like to register for the Market-Oriented Management certificate course, simply use the following online form.
You will then receive a short confirmation and further information by e-mail.

Your registration will be sent to our server in encrypted form.
You agree that we may use the information to organize the course.
Here you can find the privacy policy of Coburg University of Applied Sciences.