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Using Smartphones for Information Retrieval in Omnichannel Scenarios – Assessing the Effectiveness of Technological Triggers

Titel:

Using Smartphones for Information Retrieval in Omnichannel Scenarios - Assessing the Effectiveness of Technological Triggers

Veröffentlichungsdatum:

01.01.2017

Publikationsart:

Zeitschriftenbeiträge

Forschungsschwerpunkt:

Medien:

Advances in The Human Side of Service Engineering / Cham

DOI:

Weblink:

Heft:

494

Band:

2017

Artikelnummer:

ISBN:

978-3-319-41947-3

Autoren:

Christian Zagel, A. Niels, F. Bodendorf

Medien:

Advances in The Human Side of Service Engineering / Cham

Herausgeber:

Springer

Seiten:

151–159

Open Access:

Peer reviewed:

Ja

Zitierung:

Zagel, Christian; Niels, A.; Bodendorf, F. (2017): Using Smartphones for Information Retrieval in Omnichannel Scenarios - Assessing the Effectiveness of Technological Triggers. Advances in The Human Side of Service Engineering / Cham 2017 (494), S. 151–159.

Autoren:

Christian Zagel, A. Niels, F. Bodendorf