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Charity advertising: A literature review and research agenda

Titel:

Charity advertising: A literature review and research agenda

Veröffentlichungsdatum:

24.08.2021

Publikationsart:

Zeitschriftenbeiträge

Forschungsschwerpunkt:

Medien:

Journal of Philanthropy and Marketing, online first,

DOI:

Weblink:

Heft:

Band:

Artikelnummer:

ISBN:

Autoren:

W. Wymer, Hellen Gross

Medien:

Journal of Philanthropy and Marketing, online first,

Herausgeber:

Seiten:

Open Access:

Peer reviewed:

Ja

Zitierung:

Wymer, W.; Gross, Hellen (2021): Charity advertising: A literature review and research agenda. Journal of Philanthropy and Marketing, online first,. DOI: 10.1002/nvsm.1723

Autoren:

W. Wymer, Hellen Gross