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The influence of external reference price strategies in a nonprofit arts organization’s “Pay-what-you-want”
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Gross, Hellen; Rottler, M.; Wallmeier, F. (2020): The influence of external reference price strategies in a nonprofit arts organization’s “Pay-what-you-want”. International Journal of Nonprofit and Voluntary Sector Marketing 26 (1). DOI: 10.1002/nvsm.1681
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The influence of external reference price strategies in a nonprofit arts organization’s “Pay-what-you-want”
Titel:
The influence of external reference price
strategies in a nonprofit arts organization’s “Pay-what-you-want”
Veröffentlichungsdatum:
01.01.2020
Publikationsart:
Zeitschriftenbeiträge
Forschungsschwerpunkt:
Medien:
International Journal of Nonprofit and Voluntary Sector Marketing
DOI:
Weblink:
Heft:
1
Band:
26
Artikelnummer:
ISBN:
Autoren:
Hellen Gross, M. Rottler, F. Wallmeier
Medien:
International Journal of Nonprofit and Voluntary Sector Marketing
Herausgeber:
Seiten:
Open Access:
Peer reviewed:
Ja
Zitierung:
Gross, Hellen; Rottler, M.; Wallmeier, F. (2020): The influence of external reference price
strategies in a nonprofit arts organization’s “Pay-what-you-want”. International Journal of Nonprofit and Voluntary Sector Marketing 26 (1). DOI: 10.1002/nvsm.1681