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The website of Coburg University of Applied Sciences was translated using translation software provided by a third-party provider such as DeepL. The official text is the German version of the website. No liability is assumed, either explicitly or implicitly, for the accuracy, reliability, or correctness of the translations into another language.

Consumer Experience Through the Use of Mixed Reality in Shopping Environments

Titel:

Consumer Experience Through the Use of Mixed Reality in Shopping Environments

Veröffentlichungsdatum:

01.02.2023

Publikationsart:

Beiträge in Monografien, Sammelwerken und Schriftenreihen

Forschungsschwerpunkt:

Medien:

Multisensory in Statonary Retail - Principles and Practice of Customer-Centered Store Design

DOI:

Weblink:

Heft:

Band:

Artikelnummer:

ISBN:

Autoren:

Christian Zagel

Medien:

Multisensory in Statonary Retail - Principles and Practice of Customer-Centered Store Design

Herausgeber:

Mau, G., Schweizer, M., Oriet, C. (Eds.), Springer, Wiesbaden

Seiten:

201-214

Open Access:

Peer reviewed:

Nein

Zitierung:

Zagel, Christian (2023): Consumer Experience Through the Use of Mixed Reality in Shopping Environments . Multisensory in Statonary Retail - Principles and Practice of Customer-Centered Store Design, S. 201-214.

Autoren:

Christian Zagel